Today (December 24th) could see up to five million Britons logging on to the internet to snap up a host of festive bargains, therefore abandoning the traditional trip to the highstreet, it has been reported.
According to the Independent, Dixons, Comet, John Lewis and several other retailers have already kicked off their Christmas sales, even though the day of celebration has not yet passed.
The Interactive Media in Retail Group claims that many people in the UK were now booting up their computers amid unwrapping gifts on Christmas Day in order to be among the first to benefit from the bargains on offer.
It revealed that in 2007, internet traffic on Christmas Day was 44 per cent higher than it had been on Christmas Eve.
However, while people are busy taking advantage of the sales, economists have warned that the UK could be slipping into a recession more severe than originally predicted after the Office for National Statistics recorded gross domestic product to have fallen by 0.6 per cent in the three months leading up to September.
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