With many Britons still finding their disposable income under pressure from the credit crunch and impending recession, consumers are increasingly choosing not to purchase the fastest, cheapest and most disposable fashion.
Such is the assertion of Shelly Vella, fashion director at Cosmopolitan, who added that people were spending their money instead on high quality pieces that would last longer during the recession.
She added that Cosmopolitan readers bought into the idea of modern style classics that could be updated and customised to increase their longevity.
"I think better quality - that is the key because it has to last. Nobody really knows how long [the financial downturn] is all going to go on for," Ms Vella noted.
According to a survey by Grazia Magazine, even though 71 per cent of women are worried about the credit crunch affecting their lifestyle, 83 per cent are still shopping for clothes, accessories and beauty products at least once a week - an increase of two per cent from six months ago.
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